Field Marketing / Experiential Agencies
Your loyalty is to your clients. Your clients would like their customers to be loyal to their brand and no doubt your KPIs will include measuring this loyalty.
Merchandisers
"Merchandising teams" are key for
yousay trials to be cost effective to the Brand Client. We readily work with merchandisers and you will see the value we add to your client's products and brand. If you are already in store replenishing stock, correcting and influencing promotion compliance and effectiveness, at very little additional cost to your client and little effort by your merchandisers, our promotional technique will add enormous value to your client's sales and at the same time pick up invaluable feedback from THEIR shoppers. No other in store promotion will achieve this, even in store demonstrators cannot be there for every purchase made.
When a customer buys a
yousay stickered product with a unique code on pack - the customer pays for the goods - thus increasing sales for the brand. The customer has the choice of redeeming the promotion details when they return home by going online and inputting the unique code on the sticker, but they must first answer questions about themselves and the product.
Promotions
Using "brand experience" is a way of influencing the customer's decision at the point of purchase.
yousay stickers strategically placed and designed for maximum impact, will entice the shopper to pick up a pack to try. With the right promotion - e.g, "Try me Free" or "Your next pack Free" you will increase sales in store and get customer feedback when they come to redeem their offer. Once the stickered packs have been sold the promotion is over and no one is disappointed by a BOGOF shelf label attached to an empty shelf.
Do discuss how your clients could benefit from a
yousay promotion please call us on 01753 725749 or email
feedback@yousay.org
yousay News
On 29th June 2011 the IPM held a seminar entitled, "In Place Of Price" presenting research from their white paper of the same name published in May.
The interactive seminar featured keynote speakers from King of Shaves, KPMG, Storecheck Marketing, The IPM, Simon Kucher & Partners and The University of Westminster. Questions arising from the seminar are being discussed on the IPM Insights Linked In Page (click to visit).
yousay News
If you missed the seminar, the white paper, "In Place Of Price," is available from the Institute of Promotional Marketing for £195.
As an IPM Insights Research Partner we have a number of free copies available. Please contact us to request one.
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