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Brands
If you already use Field Marketing/Experiential Agencies you have committed yourself to this expenditure. If there was a promotional technique that increased your sales by using your field sales team because they are already going to your core stores would you be tempted? Not only could you increase sales but also gain you invaluable customer profiling and data information.

The Field Marketing sector has investment revolving around improving product sales. Here the typically lesser cost per call extended by the number of packs in a store could mean millions of opportunities to grab new users. As an example, a typical call pattern on 200 large Tesco stores would deliver 8 MILLION shoppers per month to view promotions on packs.

Millions of opportunities to move more shoppers into brands
A simple on pack competition, "Win A Tractor", increased market share by 36.5% over a 5 month period. On the other hand, BOGOF's (or 50% off) deliver, on average a 10 times uplift in sales. A simple sticker, taking seconds to apply delivers this powerful incentive BUT limits it to one per household. This makes sure that the store can manage the additional demand (if it has sold out - it can not be seen), and that every redemption reaches a different shopper.

Deliver invaluable research feedback
All shoppers have to do is to buy a stickered pack, and get online with the pack in their hand. Ask obvious questions such as, 'Have you bought before?', and 'Did you like it?'. The IPM also suggest the "Ultimate Question", 'Would you recommend this product to a friend or colleague?'. Yousay captures the exact store the shopper visited, and gets information from their postcode as to the type of household and area they live in. Yousay therefore;

• Makes sure they have a pack in their hand by asking them tailored questions from the pack copy.
• Tests to ensure this is their only time by checking for their e-mail or IP address.
• PayPal handles the reward (more than 20 million UK accounts), or send out coupons, vouchers, or product.
• Test out the impact of planned major activity - Incentives do not need to be a matter of chance.
• Use solus or alternate with couponing to bring in and retain new users.
• So many incentive choices.