yousay Insights
Getting closer to your consumers, building brand loyalty and long term growth. Three key aspirations, and, for successful brands, key achievements. Combining an offer with industry standard and IPM approved consumer research really can help your propel your brand towards these goals. Ask key questions, including the all important 'Would you recommend this product to a friend', find out what really turns your customers onto your brand and what you need to do to retain their custom.
Using the
yousay promotional technique the customer gets all the benefits of a traditional promotion and in return we'll deliver the insights and feedback from them to you. Build a comprehensive profile of your shopper and where they have indicated they are happy to receive further information build a database to market to or research further.
There are tried and tested questions that we can recommend you use when the shopper logs onto redeem each offer. These can be further complemented by questions that are relevant to your brand or promotion or for specific research and feedback that you would like to gleen.
Call us now to learn more and find out about some sample insights gained from previous
yousay promotions.
yousay News
On 29th June 2011 the IPM held a seminar entitled, "In Place Of Price" presenting research from their white paper of the same name published in May.
The interactive seminar featured keynote speakers from King of Shaves, KPMG, Storecheck Marketing, The IPM, Simon Kucher & Partners and The University of Westminster. Questions arising from the seminar are being discussed on the IPM Insights Linked In Page (click to visit).
yousay News
If you missed the seminar, the white paper, "In Place Of Price," is available from the Institute of Promotional Marketing for £195.
As an IPM Insights Research Partner we have a number of free copies available. Please contact us to request one.
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